Die folgende Nachricht ist ein einducksvolles Beispiel, wie sich innovative entrepreneurial ideas am Markt durchsetzen.

Die Idee wird von Außenseitern ausgedacht (Chad Hurley, Steven Chen,Jawid Karim) und am Markt eingeführt. Als nächstes kauft ein schon etwas reiferes, großes Unternehmen (Google) die Sache auf, und dann, in einem letzten Schritt, kommen die großen konventionellen Unternehmen, die zunächst gegen die Innovation Sturm liefen, und übernehmen selbst das Konzept.

News Corp. and NBC Universal

to create a rival to YouTube

NEW YORK: Two big media companies, News Corp. and NBC Universal, announced Thursday their joint venture to sell video clips and entire TV shows and movies on a new Web site and throughout the Internet on an advertising-supported basis to rival YouTube.

The venture, which does not yet have a name or a management team but is expected to start this summer, was announced after it secured distribution deals with AOL, Yahoo, MSN and MySpace, four of the most popular destinations on the Internet.

For undisclosed terms, those sites will feature the latest video fare from the media companies and shows from their TV and film libraries for viewing on a free basis supported by advertising. Visitors to the site will also be able to edit the content and post their own videos, a popular feature of other online video sites.

The venture, which had been a loosely kept secret since last fall, was conceived as a response to the swelling popularity of the Web site YouTube and its acquisition by Google last year for $1.65 billion.

Ausschnitt aus: International Herald Tribune by Richard Siklos. 22. März 2007